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Tasman Bay Foods appoints Cognosco directors

Tasman Bay Foods Group of New Zealand have appointed Cognosco Marketing Directors, Dan Shaw and Andrew Coulson to sit on the board of Tasman Bay Foods Europe. Dan and Andy are to oversee the set up of distribution partnerships and sales of the award winning pure fruit ice lolly 'Juicies'.

Dan commented "it's a tough market out there with massive competitors dominating freezers. 'Juicies' manage to offer better taste and quality by being pure juice with no added sugar AND they are competitive on price. Existing, similar juice based products are all much more expensive so Tasman Bay has a good chance of success."

Representing Tasman Bay Foods Group, Chris Chiles said "We've got a really great product but we need UK foodservice expertise and on the spot management to develop our business. The Cognosco team can do this."

Juicies are available via the TBFE UK Sales office and are focusing on the UK foodservice and impulse markets - For more info or to become a distributor, email enquiries@tbfe.eu or 01428 654741