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Flexitarian food really taking off!

Cognosco client Moving Mountains Foods makes plant based burgers that have a taste and texture hard to tell apart from beef. The idea is to encourage meat eaters to eat less meat (to become flexitarian) and reduce the need for farm animals globally. Plant protein uses a fraction of the resources required and the green house gases that are emitted compared to protein from animals.

The flagship lounge Virgin Upper Class and their contract caterer Sodexo, have now made the Moving Mountains Burger their standard burger - and customers have to ask for beef by exception. The airside Sodexo unit is supplied by their wholesaler, Leathams. The move is likely to reduce beef consumption by 2.5 tonnes annually.