Andy and Dan are Dragons Pantry judges again | Cognosco
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Andy and Dan are Dragons Pantry judges again

For the fourth succesive year, Andy and Dan have enjoyed helping out at the popular Dragons Pantry event held at the NEC as part of the Farm Shop & Deli section of the Food & Drink Expo 2017.

Dragons Pantry gives free feedback and commercial advice to both start up and established companies and often the panel are able introduce entrants to new opportunities, further sources of advice, distributors even financiers. Packaging, competition and product propositions are considered.

Typically, things that the panel judges like to see include focus on the Farm Shop & Deli market, good understanding of the needs of the channel, and innovation. A clear, upbeat presentation with tasty samples often helps. The judges tend to have to 'give advice' if entrants don't allow for the cost of distribution or wholesaler margin or if the same product is sold to major grocery retailers!

The event is held over three days and the overall winner this year was the Great British Biscotti Company.